by montyloree » Wed Mar 17, 2010 05:15:30 PM
Monty: Oh I see, so it’ like 1% cash back then?
Canadian Tire Options MasterCard: Exactly, it is in the sense of what it is, that’s exactly correct.
Monty: So it’s 1% outside the store and 2% in the store, 2% or more.
Canadian Tire Options MasterCard: It all changes every week, so each franchise owner creates their own you know, you walk in and catch inside it will be 8 times the points next week it will be 12 times a week, after a week it will be 5 times. There is no real rivalry into it. Each store sets their own multiplier, you have 40 stores in your city for example, and you wanted to go out and get your purchase but you want to maximize your points, the honest to goodness truth is what we apply to customer security call and all of your pages to find out what their multiplier is, because you actually go to a different internet and check more on your bank, so to speak. Outside the store it’s pretty much straight line to 1%.
Monty: So what other options, what other benefits that the Option Card gives me?
Canadian Tire Options MasterCard: So the Options Card with the Canadian Tire Money with the loyalty money on it, that’s the major bonus feature on the card. What you also get with the card is you have options for 2 types of coverage plans. One is a warranty coverage plan, the other is for health life and employment insurance, but both come at a cost. We do have extra features - Identity Watch Protection, Job loss and health insurance like I just mentioned. There is also the product warranty coverage. We also do external insurance, which is kind of a life, at discounted rate. So, if you ever wanted some external insurance because you have the card, you can actually get it for pretty good rate through us with Canada Life. But all of those actually come with a cost and not for free.